Affirmations for Increasing Feelings of Deservedness and Self-Worth

By Sara McGlothlin

I am an entrepreneur who loves to use the Law of Attraction and the principles of manifestation to attract what I want from a professional perspective. I have applied these concepts to health too, and shared them with many of my health coaching clients, and the effects are just as powerful. But in doing this work, I often come in contact with feelings of “being blocked,” or a failure to call in what I am asking for. This is where feeling deserving and matching your self-worth with what you want come in to play.

It is my understanding that to deserve something is to be an energetic match for it; to put out what you get back. In other words, to have a place at the table with an accompanying sense of “I belong here,” calling in what you want from that sense of worth.

Not feeling deserving has been a consistent theme in my life, from getting good grades in school, to winning awards, to getting jobs which I believed to be unqualified for. Reflecting on this feeling now, I think there are both personal and societal “stories” around deservedness and worth. To feel undeserving can actually be considered more socially acceptable. In other words, it could be a belief that to feel deserving gives off an air of self-righteousness. Additionally, there is a belief that we must work hard for our deservedness to avoid being someone who “has things handed to her on a silver platter,” or “was born with a silver spoon in her mouth.” Instead, there needs to be effort, struggle, and strife for what you get in life.

Thinking back on my upbringing, these beliefs were likely conditioned from my past, but I don’t think I am alone in feeling this way. There may be those people who live their lives in energetic alignment what what they want, but for the rest of us, it could be a natural inclination of the human mind to feel undeserving. Therefore, what if we feel compassion for that side of humanness, and flip the script to have a more peaceful and easeful energy around deservedness and worth?

According to Sarah Thacker, licensed mental health counselor, integrative nutrition coach, and founder or her practice Wholistic Food Therapy, “standing in your worth, your innate deservingness, is standing in your power. So often we give our power away and so many of us struggle with feelings of inadequacy or not being good enough, as we are, in this moment. Feeling worthy is our birthright, there is nothing we need to do to create it, we just have to claim it and reclaim it over and over again. To build feelings of worth and deservingness try an affirmation such as, I am always worthy, or, I deserve _____________, here you can fill in the blank whether it is love, compassion, etc… When you know your worth, you don’t ask for it, you state it, you claim it and you own it.”

Affirmations can be a powerful way to increase feelings of self-worth and deservedness. It is liberating to realize that there is nothing you have to do or achieve per se to increase your worth, it is simply something you have to embrace. Other affirmation examples include:

I am enough.

I am whole.

I deserve what my heart desires.

I own my worth.

I believe in myself.

I am attracting what I want.

It is important to remember when reciting your affirmation, do so unapologetically with intention and belief. It may not come easily at first, but over time, it will start to feel more natural and integrated with who you are. If it feels self-centered to tell yourself these things, remember – when we match our energy with all that our hearts desire, it results in an unapologetic alignment with our true selves. We then become happier humans and wouldn’t that make the world a better place?

Check out the two Healthified Podcast episodes with Sarah Thacker:

A Holistic Look At Emotional Eating With Food Therapist Sarah Thacker

Emotional Eating, Food Relationships, and Mindfulness For Your Thoughts With Sarah Thacker