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Do You Struggle with Nighttime Snacking/Sugar Cravings?

  • April 27, 2020

I know it sounds like a bold statement, but I originally created my Empower Bars with this nutritional science in mind. I came to realize that what I ate for breakfast mattered, not just in the hours that followed, but for the rest of the day. When my first meal was high in healthy fat and quality protein, while low in sugar (i.e.  blood sugar balancing, as the Empower Bars and V Bars are), my sugar cravings subsided and I was overall less “snacky” in the latter part of the evening (when it would hit me hardest).

If you are someone who struggles with overconsumption of food at night, or what feels like an uncontrollable sweet tooth before bed, I’m here to tell you that it likely has nothing to do with willpower. 

I would first want to know what you are eating for breakfast? What you eat first thing could send your blood sugar levels soaring, triggering that spike and crash cycle for the rest of the day, and have you craving sweets many hours later. If you are feeling “snacky” around 5pm, and/or that parallels with an evening energy slump, I would guess you are dealing with blood sugar mismanagement. Unfortunately in our society, this sensation is normalized; it’s true that we are meant to experience a dip in energy at this time as cortisol (your stress hormone) is tapering off, and melatonin (your sleep hormone) simultaneously is on the rise. It’s basically your body’s way of signaling to you that it’s time to wind down and prepare for sleep (who actually does this at this hour is unbeknownst to me). However, it isn’t supposed to feel as if you can’t function.

And your cravings are not supposed to be “uncontrollable.” So what about that relentless need for something sweet at night? If it feels like an itch that can’t be scratched, there is probably something deeper going on. Know this: your sweet tooth isn’t something to be “stopped.” Cravings are a way your body communicates with you on a daily basis. Sweet cravings therefore are a request for quick fuel (i.e. energy), and if you are experiencing this in a major way at night, you probably just need to go to bed. It could also have more to do with a lack of mindfulness or pleasure with what you had for dinner. If you didn’t enjoy what you ate, your body will demand it. It’s pure biochemistry. Lastly, stress and emotions play a huge role in cravings, and something we don’t pay enough attention to.

Are you ready to get the most blood sugar balancing (and most delicious!) bar on the market?

Get Your Bars!


W H E R E  W E  A R E  I N  W H O L E  F O O D S !

We get so excited to hear requests of where you guys want to see Gratisfied Bars stocked, and we have been working really hard to make Whole Foods a top priority! Check out all of our locations below, and see our store locator on our website for the full list (all retailers, not just Whole Foods)!

If you have friends or family that live in these areas, please let them know! We would be so excited to see the Empower Bar sell well at these brand new locations! So many more to come, so stay tuned!

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